About

Making expertise accessible when it matters

SLAN is built around a simple belief: expertise is earned through research, practice, and mistakes.

Our goal is to make that expertise available at the moment of decision, replacing guesswork with grounded guidance.

Why we built it

Concepts are taught. Application is where people get stuck.

Materials explain what a concept is, but not how to use it when reality is messy.
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What materials do well
  • Define concepts, vocabulary, and frameworks.
  • Show examples and outcomes in ideal conditions.
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What SLAN adds
  • Turns expert materials into steps you can execute.
  • Makes assumptions and tradeoffs explicit and reviewable.
  • Ships with governance boundaries to protect serious content.
The shift
From "tell me the answer" → to "show me the steps and checks to reach an outcome I can defend."

Principles

What we believe in

We believe that no software knows your business better than you do.
Make tradeoffs visible
Decisions should show assumptions, costs, and consequences.
Structure beats vague advice
Turn "it depends" into clear steps you can follow.
Judgment gets better with practice
You don't make better decisions by reading. You learn it by doing, again and again.
Experts should scale without losing nuance
Keep the instructor's intent, not generic chatbot output.
Governance by design
Protect proprietary content with clear controls and boundaries.

Boundaries

What we are not

These boundaries protect learners, experts, and their IP.
What SLAN doesn't do
Boundaries that prevent misuse and hype.
  • Not a generic internet-wide chatbot.
  • Not a tool designed to replace instructors or experts.
  • Not a shortcut for answer dumping.
  • Not a source of ungrounded, generic advice.
  • Not a decision-maker you can delegate to.
  • Not a black box where you can't see the logic.
What SLAN does
A concrete workflow grounded in expertise and governance.
  • Builds structured paths with checks and completion criteria.
  • Grounds guidance in your materials and teaching intent.
  • Makes assumptions and tradeoffs explicit so outputs are defensible.
  • Keeps humans accountable: supports decisions, doesn't make them.
  • Makes the logic visible in steps you can review.
  • Supports governance for proprietary content and cohorts.

Team

Who's behind SLAN

We're a small team. Here's who's building SLAN, and why.
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Selena Tabbara

Founder, SLAN · MBA Candidate, London Business School
Background

Ex-AWS Professional Services (London). Shipped production AI systems across forecasting, anomaly detection, and GenAI workflows with customer teams.

Why SLAN

At AWS, I learned that most "best practice" advice sounds like common sense, yet teams still get stuck executing it. Workshops didn't fix that. Coaching them through the decision process a few times did. SLAN turns that coaching into repeatable, structured guidance.

Read the longer version

I built SLAN after seeing the same failure mode everywhere: people understand concepts in theory, then reality shows up: time pressure, incomplete data, unclear incentives... and then they freeze.

At AWS, I helped customers ship production-grade AI that delivered business outcomes, not just prototypes. But the most important lesson wasn't technical: telling teams to "identify the right use case" or "find the right data sources" rarely changed behavior, even when packaged as a one-day workshop.

What worked was guiding them through the process repeatedly until the steps became obvious and repeatable. SLAN is built around that idea: expertise becomes usable when it's structured into a path you can follow, not a recommendation you're supposed to magically execute.

Focus
  • Structured reasoning paths: steps, checks, completion criteria
  • Decision quality under real constraints (not idealized conditions)
  • Governance + IP boundaries for proprietary content and cohorts

Want to see if SLAN fits your course or academy?

We'll scope it to your materials, your governance constraints, and your learners.